ZUS Coffee’s ‘Kopi Patah Hati’ campaign in Malaysia leveraged the power of exclusive promotional merchandise to drive engagement and sales. To make the campaign more enticing, custom-designed phone straps in two vibrant colours—pink and turquoise—were introduced as a gift-with-purchase (GWP) incentive, available exclusively on ZUS Coffee’s TikTok shop. The unique phone straps not only aligned with the campaign’s aesthetic but also served as a trendy and functional keepsake, reinforcing brand recall every time customers used them.
By incorporating a social commerce strategy, ZUS Coffee capitalized on the immense popularity of TikTok shopping trends, tapping into a younger, digital-savvy audience that values both aesthetic and utility-driven promotional gifts.
(source: ZUS TikTok)
The campaign’s execution on TikTok allowed ZUS Coffee to create buzz-worthy content, collaborations with influencers, and user-generated posts, further amplifying its reach. The scarcity and exclusivity of the phone strap gift encouraged faster purchases, making it a powerful driver for sales and brand engagement.
Increased Customer Engagement: The TikTok-exclusive GWP campaign created a sense of excitement and urgency, resulting in higher engagement rates on the platform.
Stronger Brand Recall: The custom phone straps served as a long-lasting brand touchpoint, ensuring repeated exposure every time customers used their phones.
Boosted Sales Conversion: The appeal of receiving a free, stylish, and functional promotional gift encouraged more purchases of the ‘Kopi Patah Hati’ product range.
Design, Sourcing, Production, Logistics.
The success of ZUS Coffee’s ‘Kopi Patah Hati’ campaign showcases the effectiveness of customized promotional merchandise in driving engagement, boosting sales, and strengthening brand affinity. By tapping into the power of exclusive gifts and the growing trend of TikTok-driven commerce, ZUS Coffee successfully created an impactful marketing campaign that resonated with its audience. This case study highlights how brands can use thoughtfully designed promotional gifts to create a lasting impression and enhance the customer experience.
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