To celebrate the Hari Raya season, ZUS Coffee Malaysia rolled out a limited-edition coaster giveaway as part of a festive collaboration with FamilyMart. The campaign was built around ZUS’s playful theme — "Jangan terkezus kalau dapat Coaster ZUS x Sembang Sembang" — combining the warmth of festive gatherings with the fun of promotional gifting.
Customers who spent RM20 on ZUS Ready-To-Drink (RTD) beverages at FamilyMart received a free ZUS x Sembang Sembang coaster — the perfect accessory for enjoying a cold drink while sembang-sembang till malam ?. Image: FamilyMart Malaysia
To bring this promotion to life, DTC World adapted the designs provided by ZUS, producing high-quality coasters that matched the spirit of the season — joyful, communal, and laid-back. These Raya-themed coasters were more than just functional; they were a celebration of togetherness and a creative way to reinforce brand love during a meaningful festive period.
left image: zus.originals instagram
At DTC World, we take pride in delivering quality customised promotional merchandise that not only meets our clients’ creative vision but also upholds the highest production standards. For this campaign, we ensured that the Raya-themed coasters were produced using durable materials and vibrant printing techniques, giving each piece a polished, premium look and feel. Through our rigorous quality control process, every unit was checked for consistency in colour, finish, and packaging — ensuring that the final product delivered a gift-worthy experience that reflected the brand's standards and delighted customers across all FamilyMart outlets.
Festive Sales Boost: The limited-edition coaster drove increased purchases of ZUS RTD during Raya.
Culturally Relevant & Appealing GWP: This well-crafted coaster captured the festive spirit of Raya in a fun, relatable way, serving as a high-quality gift-with-purchase that appealed to consumers and strengthened their connection with the brand through shared seasonal moments.
High Collectibility Factor: As a one-time festive exclusive, it created buzz and urgency to redeem.
Design Adaptation, Sourcing, Production, Logistics
This Raya campaign shows how strategic festive gifting can strengthen brand presence and emotional connection during key consumer moments. With DTC World managing the execution from design adaptation to final delivery, ZUS Coffee successfully extended its brand into homes and hearts — one coaster at a time.
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