For the Chinese New Year 2025 promotions, UICCP Singapore, a leading FMCG brand, enagged DTC World to provide customized promotional merchandise in the form of vibrant hand towels as free gifts with purchase. These ultra-soft coral velvet towels, featuring four unique prosperity-themed designs, not only celebrated the festive spirit but also provided functional value to households.
Custom design appeal: Unique prosperity-themed designs resonated well with the festive mood, making the campaign memorable.
DTC World managed the processes of sourcing quality materials, ensuring smooth production and timely logistics delivery. This project highlights our ability to source and provide high-quality promotional merchandise that aligns with clients' budgets and brand standards, demonstrating our commitment to delivering exceptional value for large-scale promotional campaigns.
Strengthened brand loyalty: Functional gifts encouraged repeat purchases and brand affinity.
Effective visual appeal: The hand towels’ vibrant and festive CNY designs aligned perfectly with seasonal marketing goals, driving consumer interest and increasing purchase frequency—a key metric for successful promotional campaigns in the FMCG sector.
Improved campaign reach: The merchandise extended the brand's presence into consumers’ daily lives.
Sourcing, Production, Logistics.
This successful campaign highlighted how DTC World’s tailored promotional merchandise solutions help brands like UICCP Singapore stand out during key sales periods. Our ability to provide customized, high-quality promotional products that meet clients' financial and branding needs ensured that UICCP’s CNY campaign not only drove sales but also enhanced their brand presence in households across Singapore.
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