DTC World collaborated with Tiger Soju to design and deliver customised promotional merchandise that combined practicality with strong brand appeal. The campaigns featured the following items:
Eye-catching designs on both sides of the beach bag, highlighting Tiger Soju’s branding while maintaining a modern and trendy look.
The Tiger Soju Beach Bag was featured in Singapore’s Foodpanda platform promotions, where consumers received the bag as a reward for purchasing Tiger beers. Source: Foodpanda SG
Tiger Soju Beach Bag: A stylish, spacious tote bag adorned with vibrant Tiger Soju branding and motifs, distributed in Singapore through Foodpanda promotions. Consumers received this exclusive bag as a gift with purchase, elevating the value of their Tiger beer orders.
This durable Travel Organiser promotional gift targeted customers with a penchant for practical and stylish items.
Tiger Soju Travel Organiser: A compact and functional organiser designed for on-the-go convenience, offered as a promotional gift in Malaysia.
These premium items were thoughtfully crafted to reflect Tiger Soju’s brand identity while appealing to consumers’ preferences for practical and attractive gifts. By combining utility with visual appeal, these items successfully enhanced the brand experience.
Increased Consumer Engagement: The visually appealing and functional merchandise encouraged consumers to interact with the Tiger Soju brand.
Boosted Sales: By offering these items as gifts with purchase, the campaign incentivized higher spending, effectively driving cross-sales of Tiger beer products.
Enhanced Brand Image: The premium look and practicality of the merchandise reinforced Tiger Soju’s reputation as a bold, innovative brand.
Consumer Loyalty: These exclusive gifts helped deepen customer loyalty, creating a positive brand association that extended beyond the campaign period.
Design, Sourcing, Production, Logistics
The Tiger Soju promotional campaigns in Singapore and Malaysia underscore DTC World’s expertise in delivering customised promotional merchandise that combines functionality, style, and brand identity. By leveraging our design, production, and logistics capabilities, we helped Tiger Soju create a memorable promotional experience that enhanced consumer engagement, drove sales, and strengthened brand loyalty.
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