Tiger Rummy Set

Brand: Tiger Beer (Heineken Malaysia)


Description: 

Limited edition Rummy Set, created exclusively for Tiger Beer Malaysia for Chinese New Year 2021.


All Rummy Sets were fully redeemed within 2 weeks of the launch of this marketing campaign. A winning premium idea from DTC, that helps drive sales for the Tiger Beer brand.


DTC Support: Design, Sourcing, Production, Logistics.


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