In an innovative collaboration, DTC World partnered with Tiger Beer, one of Asia's leading beer brands, to bring an exciting and unique promotional campaign to life. We developed and delivered custom cushions designed to mimic the iconic Tiger beer can and mug, which served as gift-with-purchase items for Tiger Beer enthusiasts. The cushions were not merely decorative items but symbols of Tiger Beer’s commitment to celebrating creativity and passion.
Tiger beer can-shaped cushion: Crafting visually appealing cushions that resonate with the Tiger Beer brand identity.
Tiger beer mug customised cushion: DTC World Identified the best materials that reflect quality and durability. We ensured each cushion met our high standards for design and comfort.
This campaign was strategically planned to leverage the growing online shopping trend, specifically targeting users on leading e-commerce platforms such as Shopee Singapore. The custom cushions were offered as gift-with-purchase rewards, aiming to drive sales and enhance brand engagement in a competitive market.
Promotion for the Tiger Beer Mug cushion gift-with-purchase was fully redeemed. Source: Shoppee SG
Increased Brand Engagement: The unique and collectible nature of the Tiger Beer cushions significantly boosted social media engagement and conversations around the brand.
Boost in Sales: The campaign incentivized purchases, leading to a notable rise in sales during the promotional period.
Enhanced Brand Loyalty: These collectible cushions served not only as reminders of the products but also as tokens of appreciation, strengthening consumer loyalty towards Tiger Beer.
Market Differentiation: Tiger Beer set itself apart in the crowded market by offering innovative and memorable gift-with-purchase products.
Design, Sourcing, Production, Logistics
DTC World’s collaboration with Tiger Beer on this unique promotional campaign highlights our capability to design, source, produce, and manage logistics for custom promotional merchandise that not only meets but exceeds our client's marketing objectives. By engaging consumers with creatively designed gift-with-purchase rewards, we help brands like Tiger Beer amplify their market presence, foster brand loyalty, and drive significant sales uplift. This project underscores our commitment to providing tailored marketing solutions that resonate with our clients' target audiences and solidify their brand image in innovative ways.
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