Tiger Beer, a renowned brand synonymous with celebrations, aimed to capture the festive spirit of Chinese New Year 2025 with an engaging promotional campaign in Singapore. To resonate with the festive traditions, DTC World conceptualized and delivered a unique gift-with-purchase idea – Da San Yuan Mahjong Cushions.
Free DA SAN YUAN Mahjong Cushion of 3 with min. spend on Tiger Beer (credit: Redmart SG)
Mahjong is a beloved game during the Lunar New Year, symbolizing family togetherness and prosperity. The cushions, designed in Tiger Beer’s brand colours, featured three iconic Da San Yuan tiles, representing luck and wealth. One side displayed the Mahjong tile characters, while the other proudly showcased the Tiger Beer logo. This perfect blend of cultural relevance and branding made these cushions a must-have for consumers.
Enhanced Festive Engagement: The Mahjong Cushions became a desirable collectible, sparking excitement among consumers.
Increased Sales: Tiger Beer achieved significant sales growth through the promotion on platforms like Redmart, where a minimum spend of $168 entitled buyers to a set of three cushions.
Brand Visibility: The exclusive design elevated Tiger Beer’s presence during the competitive festive season.
Consumer Delight: The campaign successfully connected with the audience by embracing a cherished cultural tradition.
Conceptualisation, Design, Sourcing, Production, Logistics
This campaign exemplifies DTC World’s expertise in creating impactful promotional merchandise. By merging cultural significance with brand storytelling, we helped Tiger Beer achieve exceptional results during one of the most critical sales periods of the year. For companies looking to elevate their brand image and sales, customized promotional gifts like this are an innovative and effective solution.
Are you working on a similar campaign or project?
But feeling stuck, not sure what type of promotional or corporate gift to go for?
[ Read our Blog ] [ Start a project with us ]
Creative Promotional Brand Merchandise for Maybank MAE Campaign
Ray-Ban Chinese New Year 2024 Merchandise APAC Fulfilment
Tiger Chinese New Year Mahjong Set—Celebrating Innovation In Tradition
