In the joyous season of Christmas 2023, Thomson Plaza spearheaded a remarkable promotional initiative designed to infuse festive cheer and heighten customer interaction. DTC World supplied Thomson Plaza with bespoke merchandise for this promotion: Penguin cuddly toys, available in two sizes.
Promoted Brand Visibility: Every cuddly penguin served not just as a toy but as a lasting brand ambassador for Thomson Plaza.
The penguins featured the Thomson Plaza logo, instantly recognizable and a constant reminder of the joyful Christmas shopping experience. Additionally, the hidden blanket inside the larger penguin added an unexpected layer of delight, making the toy a cherished keepsake.
Image source: Thomson Plaza
With the 2023 Christmas season approaching, Thomson Plaza aimed to not only increase spending within the mall but also make shopping an exciting adventure. They installed claw machines filled with these adorable penguin cuddly toys, turning a simple visit to the mall into an engaging event where every minimum spend gave shoppers a chance to win their very own penguin friend.
2-in-1 Pengiun Plushie cum Blanket. Click here to check out similar products.
Increased Shopper Engagement: The campaign turned shopping into a playful and engaging experience, capturing the hearts of customers.
Enhanced Mall Footfall: Encouraged by the chance to win a unique toy, visitors flocked to the mall, significantly increasing foot traffic.
Boosted Spending: Shoppers were motivated to reach the expenditure thresholds to participate in the claw machine game, driving up sales.
Design, Sourcing, Production, Logistics
DTC World’s collaboration with Thomson Plaza for their 2023 Christmas campaign demonstrates the impactful fusion of creativity, branding, and customer engagement through customised promotional merchandise. The success of the penguin cuddly toys underscores our expertise in leveraging seasonal festivities to craft memorable brand experiences that resonate well with the target audience, drive footfall, and stimulate spending. This case study illustrates how thoughtful merchandise can transform shopping into memorable brand engagement, making DTC World your go-to partner for promotional success.
Need help to find the right promotional solutions to amplify your brand visibility?
Let us guide you through the process of picking the perfect fit. Scale your business with us today.
[ Read our Blog ] [ Start a project with us ]
Kose Infinity Exclusive Elegant Campaign Gifts
UOL Malls Art-Inspired Shopping Bags Redemption Gifts
Evian x Snoopy—Licensed Character Promotional Merchandise
Tekka Place Redemption Gifts—Promotional Merchandise
