In a groundbreaking collaboration designed to celebrate Chinese New Year 2024, DTC World created a captivating range of promotional merchandise for Ray-Ban, a well-known brand of luxury sunglasses and eyeglasses. This collaboration brought to life the creatively-designed Ray-Ban Shopping Bag cum Red Packet Set and customised Ray-Ban Stickers. Each of these merchandise incorporates festive elements to resonate with the vibrant celebrations, featuring dynamic dragon designs to commemorate the 2024 Year of Dragon.
Through our comprehensive services covering Design, Sourcing, Production, Logistics, and Regional Fulfilment, we ensured that the uniquely designed merchandise not only reflected Ray-Ban's cutting-edge brand identity but also catered to its diverse markets in Singapore, Malaysia, Thailand, and Vietnam.
Celebrate in style with Ray-Ban's bespoke red packets with a custom packaging box.
Popular as marketing gifts, these custom-designed red packets are the epitome of festive sophistication, blending traditional Chinese New Year charm with a modern twist, yet perfectly encapsulating the Ray-Ban brand.
Infused with auspicious motifs for the Chinese New Year, this Ray-Ban shopping carrier is designed not just for style but for celebration; Ray-Ban's customized stickers add a touch of fun and personalization to the festive season.
The elegant and festive design of the shopping bag makes it the perfect accessory for carrying gifts or mandarin oranges during CNY visits. A luxurious yet practical choice that people will want to flaunt, transforming every outing into a brand-statement. The customised stickers are playful and engaging gifts that effortlessly capture the spirit of Chinese New Year, offering a way for everyone to adorn their belongings with a piece of the celebration.
Increased Brand Awareness: The distinctive design and cultural relevance of the merchandise enhanced Ray-Ban's visibility and presence, particularly in the Asian market.
Regional Reach: Leveraging DTC World's logistical prowess, these merchandise had been delivered to several Ray-Ban operating offices in the region, including Sinagpore, Malaysia, Thailand and Vietnam. This had enabled Ray-Ban to effectively reach and captivate audiences across multiple key markets.
Cost-Effectiveness and Efficiency: Producing a single set of marketing products for use across several markets proved to be highly cost-effective, saving on planning and production efforts and costs. Additionally, it streamlined marketing efforts and maintained a consistent branding message across different regions, which is crucial for efficient branding.
Design, Sourcing, Production and Logistics, Regional Fulfilment
The Ray-Ban Chinese New Year 2024 campaign underscores the potent combination of creative merchandising, strategic regional fulfillment, and cost-effective production. By embodying the festive spirit with innovative and culturally sensitive merchandise that can be effortlessly adapted across multiple markets, Ray-Ban not only captivated its target audience but also maximized marketing efficiency. DTC World's end-to-end service ensured seamless execution and maintained brand consistency, illustrating the power of customized promotional marketing merchandise in elevating brand perception and engagement on an international level.
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