To celebrate Chinese New Year 2025, POKKA Singapore launched an exclusive redemption campaign featuring licensed Pokémon character cushions. Customers who spent $50 on POKKA products at major retail channels and roadshows could redeem a limited-edition Pikachu, Eevee, or Snorlax cushion.
source: POKKA SG
DTC World was entrusted with sourcing, production, and logistics for these premium collectibles, ensuring compliance with licensing standards and maintaining high-quality production. These custom licensed character merchandise pieces were designed to captivate Pokémon fans and drive sales for POKKA during the festive season.
These adorable Pikachu, Eevee, and Snorlax cushions were the highlight of POKKA’s trade marketing campaign, leveraging the power of licensed character merchandise to increase brand visibility and sales.
POKKA Singapore’s Lunar New Year 2025 Pokémon Redemption Campaign strategically incentivized purchases with a tiered gifting structure—offering different licensed Pokémon collectibles at various spending levels.
Boosted Consumer Engagement & Brand Loyalty: Pokémon's massive fan base created an emotional connection with consumers, leading to higher brand recall and engagement.
Increased Sales During Peak Festive Period: The attractive redemption reward encouraged higher purchase volumes, driving sales growth across major trade channels.
Strategic Trade Marketing Success: The campaign successfully integrated a licensed collectible promotional gift that incentivized repeat purchases and strengthened POKKA’s market presence.
Sustainable & High-Quality Execution: The cushions were designed for durability, ensuring long-term brand exposure in households, extending POKKA’s branding beyond the campaign period.
Design, Licensing, Sourcing, Production, Logistics
This Pokémon licensed character merchandise campaign demonstrated the power of custom promotional gifts in boosting brand engagement and sales. By leveraging the collectible appeal of well-loved Pokémon characters, POKKA Singapore successfully created hype around their Lunar New Year promotions.
As a leading promotional merchandise agency, DTC World specializes in creating innovative and high-impact branded corporate gifts, licensed character merchandise, and trade marketing merchandise that help brands achieve their marketing objectives. Looking to launch a similar redemption gift campaign? Contact DTC World today!
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