To enhance its Ramadan promotional campaign, Pepsodent Malaysia collaborated with Upin & Ipin, one of Malaysia’s most beloved animated characters, to create a custom-designed, limited-edition Eid Mubarak Mug as a Gift with Purchase (GWP). This exclusive licensed character merchandise was offered as a free gift with Pepsodent product purchases, available on Unilever’s official Shopee and Lazada stores.
(source: Shopee Malaysia)
Designed and produced by DTC World, these custom mugs incorporated festive elements, aligning with the spirit of Ramadan and Eid celebrations. The Upin & Ipin branding strengthened the campaign’s emotional appeal, fostering a connection with families and children, who are the key target audience for Pepsodent’s oral care products.
Boosted Sales with Lovable IP Characters: Upin & Ipin’s strong fan base made the promotional gift highly desirable, increasing sales and brand engagement.
Enhanced Brand Affinity & Recall: The familiar and beloved characters created an emotional connection, reinforcing Pepsodent’s brand identity among families and children.
End-to-End Promotional Gift Expertise: DTC World managed the entire process, including licensing coordination, design, sourcing, production, and logistics, ensuring seamless execution and cost-effective implementation.
Design, IP Licensed Merchandising, Sourcing, Production, Logistics.
This campaign underscores the power of licensed character merchandising in trade marketing strategies. By integrating a beloved character with a practical promotional item, Pepsodent successfully drove consumer engagement and boosted sales during a key festive season. DTC World specializes in creating high-impact promotional campaigns with custom-designed branded corporate gifts, providing end-to-end services to ensure a successful and cost-effective marketing campaign.
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