To strengthen the Pauls Dairy brand appeal to families and young consumers, DTC World has been engaged by our client to develop engaging and cost-effective gift with purchase promotional merchandise for Pauls Dairy promotions. The kids-friendly items — the Pauls Colouring Book and the Pauls Lunch Box, both designed to enhance the appeal of Pauls UHT Milk and foster brand loyalty among families with children.
These exclusive merchandise items are branded with the Pauls logo and vibrant designs, perfectly aligned with Pauls Dairy’s family-oriented brand image. By offering these items as gift-with-purchase incentives, Pauls Dairy created an engaging promotional experience that not only attracted parents but also delighted young consumers.
Pauls Lunch Box as free gift-with-purchase in Pauls promotion on Redmart (image: Redmart Singapore)
Enhanced Brand Affinity Among Families: By providing children with fun, interactive items, Pauls Dairy reinforced its family-friendly image and built positive brand associations.
Effective Budget-Friendly Solution: The customised promotional gifts offered a cost-effective way to increase brand value without significantly impacting campaign budgets.
Incentivized Purchases and Boosted Sales: The free gift offer provided consumers with an extra reason to purchase more Pauls products, encouraging them to meet the required spending amount. This tactic effectively drove additional sales, as shoppers were motivated by the opportunity to receive exclusive, branded items for their children.
Design, Sourcing, Production, Logistics
The Pauls Dairy campaign showcases how customised gift-with-purchase promotional merchandise, such as customised colouring books and customised lunch boxes, can drive engagement and sales, particularly for brands in the FMCG sector targeting families and young consumers. DTC World’s design, production, and logistics expertise enabled Pauls Dairy to create an affordable, brand-aligned promotional campaign that resonated with their audience.
Our ability to deliver engaging and budget-friendly promotional gifts highlights DTC World’s capability to provide end-to-end merchandise solutions that enhance brand loyalty and product appeal.
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