To celebrate Chinese New Year 2025, Lee Kum Kee, a leading brand in Asian sauces and condiments, partnered with DTC World to create exclusive promotional merchandise that resonates with the festive spirit. Leveraging our expertise in customized promotional merchandise and brand merchandise solutions, we designed and produced Limited Edition Lee Kum Kee Poker Cards and Mahjong Playing Cards. These unique collectibles were offered as complimentary gifts with minimum purchases at major supermarkets such as FairPrice and Sheng Siong, enhancing in-store promotions and driving product sales during the festive season.
source: Lee Kum Kee Singapore
Gift-with-purchase (GWP) promotions are a powerful strategy for FMCG brands like Lee Kum Kee, attracting shoppers with exclusive, limited-edition gifts while boosting sales and brand visibility. By offering collectible poker and mahjong cards that align with festive traditions, this campaign successfully engaged consumers, encouraged higher spending, and reinforced Lee Kum Kee’s brand presence in key retail outlets.
At DTC World, we provided end-to-end services, including creative design, sourcing and production, ensuring a seamless and timely delivery of these promotional gifts for the campaign in Singapore.
Enhanced Brand Engagement: The creative and visually appealing designs, exclusive to Lee Kum Kee, captured consumer interest and boosted brand recognition during the competitive CNY sales period.
Increased Sales: The campaign incentivized purchases, encouraging consumers to choose Lee Kum Kee products over competitors to collect the exclusive merchandise.
Strengthened Consumer Bonding: The poker and mahjong cards provided an opportunity for families and friends to bond over traditional games, reinforcing the brand's message of togetherness and enjoyment during festive gatherings.
Design, Sourcing, Production, Logistics.
This collaboration between Lee Kum Kee and DTC World highlights how well-thought-out gift-with-purchase promotions can elevate a brand's presence, drive sales, and foster deeper connections with consumers.
At DTC World, we specialize in delivering customized promotional merchandise solutions that align with our clients' branding and marketing goals. Whether it's festive campaigns or year-round promotions, our comprehensive services ensure quality, creativity, and timely execution.
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