Exclusive Christmas Promotional Redemption Gifts for Centro Mall

Client: Centro Mall Malaysia

Description:

Centro Mall Malaysia partnered with DTC World Malaysia team to create a delightful collection of Christmas-themed promotional merchandise for their 2023 festive redemption campaign. Designed to capture the spirit of the holiday season, the promotional gifts included:

Shoppers would be able to redeem the towels with a minimum expenditure of RM120. Source: Centro Mall

Centro Mall X’mas-themed Towels: Available in four festive colours, these practical and themed items added a touch of holiday cheer to everyday use.

Shoppers would be able to redeem the Christmas-themed cushions with a minimum expenditure of RM120. 

Centro Mall X’mas Cushions: Featuring three unique designs—a Christmas Tree, Reindeer, and Snowman—these cushions served as charming keepsakes for consumers to celebrate the season. 

These items were offered as redemption gifts, incentivizing shoppers to meet a minimum spending at Centro Mall. The combination of functionality and festive charm made these gifts highly desirable, encouraging consumers to shop more during the campaign period.

This 2023 Christmas promotional campaign aimed to boost customer engagement and drive foot traffic to Centro Mall during the festive season. By offering exclusive redemption gifts, Centro Mall created a festive shopping experience that left consumers delighted while simultaneously driving increased spending.

The Results:

Increased Foot Traffic and Consumer Attention: The festive-themed merchandise attracted more shoppers to Centro Mall, boosting traffic during the busy holiday season.

Higher Spending Per Visit: The redemption-based campaign incentivized consumers to increase their spending to qualify for the gifts.

Enhanced Consumer Satisfaction: Shoppers appreciated the practical and festive gifts, reinforcing their positive perception of Centro Mall.

Stronger Brand Recall: The quality merchandise left a lasting impression, encouraging repeat visits and consumer loyalty.

DTC Services Used:

Design, Sourcing, Production, Logistics

Conclusion:

The Centro Mall Christmas 2023 campaign demonstrates DTC World’s ability to create customised promotional merchandise that is simple, engaging, and impactful. By delivering festive-themed items that combined practicality with charm, we helped Centro Mall achieve their goals of increased consumer spending, enhanced shopper engagement, and brand recall.

This project highlights DTC World’s expertise in providing end-to-end solutions for redemption gift campaigns, ensuring every promotion achieves measurable results.

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Alternatively, you can explore our past Showcase portfolio for more inspiration:

Cold Storage x Harry Potter: Magical Customised Licensed Merchandise

Pororo Cushions

Red Bull “Catch the Sticks” Reaction Challenge—POSM and Display Solutions

UOL Malls Art-Inspired Shopping Bags Redemption Gifts