In the year of the dragon, 2024, Royal Salute embarked on an ambitious marketing venture, introducing the Royal Salute Dragon Whisky Goblet. This majestically designed, customised stainless steel goblet was conceptualised as an exclusive promotional gift, aligning perfectly with the opulent essence of Royal Salute whisky.
DTC World was entrusted with the end-to-end creation of this masterpiece — from the initial design adaptation, an inspiration rooted in ancient dragon folklore to the meticulous sourcing of premium materials, flawless production, and comprehensive logistics management. This campaign was ingeniously timed with the Chinese New Year season, leveraging cultural significance to deepen connection with clients.
Elevated Brand Perception: The bespoke nature of the Dragon Goblet enhanced Royal Salute’s luxurious image, resonating strongly with a discerning clientele.
Cultural Relevance: Matching the zodiac theme of the year, the goblet was not just seen as a gift, but as a symbol of fortune and prosperity, augmenting customer engagement.
A glimpse into one of the promotions where patrons were graced with elegant stainless steel Dragon Goblets as a promotional gift with their Royal Salute purchase at exclusive on-trade premises. Image: Château DC Sky Forest
Increased Sales: Paired with Royal Salute whisky at trade channels, the campaign spurred notable uplifts in purchase frequency, particularly during the festive season.
Design, Sourcing, Production, Logistics
The Royal Salute Dragon Goblet campaign showcases DTC World’s expertise in transcending the ordinary gift with purchase paradigm. By marrying exquisite design with cultural storytelling, we not only reinforced Royal Salute as a purveyor of luxury but also set a new benchmark in promotional merchandise. This campaign exemplifies how thoughtful customization and relevance can transform promotional items into impactful brand touchpoints, fostering deeper connections with consumers and driving meaningful business results.
Through meticulous understanding of brand essence, audience aspirations, and cultural moments, DTC World crafts unparalleled promotional narratives that captivate and convert. For brands looking to make a lasting impression, the Royal Salute case demonstrates the power of bespoke merchandising solutions in the creation of unforgettable brand experiences.
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