As part of a dynamic collaboration, DTC World provided comprehensive design, sourcing, production, and logistics services for Ben & Jerry’s promotional merchandise. This campaign featured a variety of limited edition items, embellished with the quintessential Ben & Jerry's ice cream motifs, aimed at maximizing customer engagement through inventive and memorable marketing merchandise.
The items included:
From the practical appeal of a sun-shading bucket hat and a vibrant beach towel perfect for summer days, to the trendy flair of enamel pins and the utility of a phone strap keychain, each item is thoughtfully designed to amplify Ben & Jerry's brand presence in the lives of its customers. By integrating everyday usability with distinct brand-centric designs, Ben & Jerry's not only extends its visibility but also deepens its emotional engagement with its audience, making these promotional gifts a cornerstone of an effective and memorable marketing strategy.
Enhanced Brand Visibility: These collectibles were featured across multiple marketing channels, significantly boosting Ben & Jerry's visibility during promotional roadshows and as part of gift-with-purchase campaigns.
Increase in Customer Engagement: The unique and appealing designs led to high customer interaction and participation in the promotions.
Strong Brand Recall: The use of iconic motifs ensured that the items were instantly recognizable, enhancing brand recall.
Design, Sourcing, Production, Logistics
This project exemplifies DTC World’s prowess in delivering tailored solutions that not only reinforce the brand identity but also significantly contribute to its marketing success. The ability to creatively integrate brand elements into design and offer logistical solutions across stages underpins DTC World’s value proposition to marketers, brand managers, and trade channel managers seeking effective and engaging promotional merchandise and gifts.
Need help to find the right promotional solutions to amplify your brand visibility?
Let us guide you through the process of picking the perfect fit. Scale your business with us today.
[ Read our Blog ] [ Start a project with us ]
Illuminating Promotions: Niugini Ice Beer’s Interactive Merchandise
Midea Group’s Global Brand Boost with Manchester City
Thomson Plaza’s Custom Promotional Merch Elevates Christmas Spirit
Oatside’s Customised Promotional Merchandise Collection
