In collaboration with Tiger Soju and Tiger Crystal, DTC World produced customised promotional socks as free gifts with the purchase of their products. The campaign aimed to create excitement around the brands, offering consumers trendy merchandise that they would enjoy wearing. These socks featured four unique designs: two each for Tiger Soju and Tiger Crystal respectively, crafted to reflect the distinct brand identities.
The socks were designed with vibrant prints, blending brand elements seamlessly with fashionable patterns, making them highly desirable among consumers. These socks were cool promotional gifts in the Singapore market where the campaign was held. This strategy enhanced the appeal of Tiger Soju and Tiger Crystal by associating the brands with fun and wearable gifts, boosting their visibility across multiple touchpoints.
We adapted the Tiger Soju and Tiger Crystal beer’s designs to suit the socks for maximum visual appeal and brand alignment, while ensuring top-quality manufacturing to meet both the creative vision and functional needs of the promotional merchandise.
(image: Tiger beer)
Complete Redemption and Sell-Out Success: The socks were fully redeemed during the campaign, creating a sense of urgency and driving product purchases.
Enhanced Brand Visibility: The vibrant designs made the socks stand out, promoting the Tiger Soju and Tiger Crystal brands wherever they were worn.
Fashionable Appeal: These trendy socks aligned with current fashion trends, encouraging consumers to proudly wear them, turning them into walking advertisements.
Increased Customer Engagement: The free gift promotion strategy incentivizes customers to buy more, boosting product sales and brand interaction.
Multi-Brand Alignment: The custom socks helped Tiger Soju and Tiger Crystal maintain consistent brand messaging across both products, fostering a stronger connection with customers.
Design Adaptation, Sourcing, Production, Logistics
DTC World’s partnership with Tiger Soju and Tiger Crystal highlights the power of customised promotional merchandise in boosting customer engagement and brand visibility. By combining fashionable designs with functional gifts, we helped create a campaign that resonated with consumers and drove product sales.
Our expertise in design, production, and logistics ensured seamless execution, delivering merchandise that captured the essence of both brands. This project showcases how DTC World can provide innovative promotional solutions that enhance brand identity and maximize campaign impact.
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