Custom POSM Collection Elevates APU’s Brand Presence

Client: APU Company

Description:

DTC World collaborated with APU Company to create a customised collection of POS materials designed to enhance brand visibility and elevate the atmosphere in retail and on-premise locations. Featuring unique branded displays and functional promotional items, these materials showcased APU’s diverse portfolio with style and impact. The customised POS solutions not only boosted consumer engagement but also reinforced APU’s position as a leading beverage brand.

Custom Can Opener, Custom Beer Bottle Keychain, and Beer Tower tailored to highlight the different beers' branding and appeal. 

Each customised POSM for APU Company was thoughtfully designed to balance visual appeal and functionality, ensuring they effectively showcased APU’s diverse product range while creating an engaging consumer experience. The striking and practical designs seamlessly aligned with APU’s commitment to quality and innovation, enhancing its brand presence in retail and on-premise locations.

Custom Coaster holder , and Custom Towel  - bespoke collection of customised POSM & marketing gift

This bespoke collection of customised POSM was introduced to strengthen APU Company’s presence across retail outlets and on-premise locations, creating a memorable brand experience. DTC World ensured the smooth rollout of these materials, delivering consistent branding and maximizing cost efficiency.

The Results:

Enhanced Brand Visibility: The customised POSM boosted APU Company’s presence across key retail and on-premise locations, driving increased brand awareness.


Increased Consumer Interaction:The strategically designed promotional materials captured attention and encouraged deeper consumer engagement, fostering stronger brand recall.


Reinforced Brand Leadership: The high-impact, customised POSM elevated APU’s reputation as a market leader, reinforcing its premium positioning within the beverage industry.


DTC Services Used:

Design, Sourcing, Production, Logistics


Conclusion:

The APU Company POSM Collection showcases DTC World’s expertise in creating innovative, customised promotional materials that combine creativity, functionality, and strategic distribution. By designing eye-catching branded displays and promotional items, we helped APU enhance its brand visibility and consumer engagement at trade channels, driving stronger brand presence and customer interactions. 

This project showcases DTC World’s expertise in delivering high-quality POSM solutions that elevate APU’s brand presence and reinforce its leadership in the beverage industry.




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Alternatively, you can explore our past Showcase portfolio for more inspiration:

Spotlight on Success: X-Rated Custom POSM Drives Brand Impact

Starbucks Vietnam: Custom POSM for Memorable Brand Moments

Elevating OATSIDE’s Retail Visibility with Customised POSM Solutions

Aperol Spritz — Illuminating Brand Promotion with LED Display Counter