In a competitive FMCG landscape, Enfagrow A+ stands out by combining nutritional excellence with meaningful brand engagement. Partnering with DTC World, Enfagrow A+ launched a series of customised educational promotional merchandise tailored for young children—its core end users—while also winning over the true purchasing decision-makers: parents and caregivers.
The gift-with-purchase promotion spanned across Singapore and Malaysia, showcasing not just creative concepts, but also DTC World’s strength in design, sourcing, production, and regional fulfilment.
Each gift was thoughtfully developed to support early learning and align with Enfagrow A+’s brand messaging of growth and development.
Pop-It Keyboard Toy (promotion in Singapore) – A sensory-based toy with Enfagrow A+ branding, encouraging tactile learning.
Fun Forest-Themed Jigsaw Puzzle and Under-the-Sea Chalk Drawing Book (promotions in Malaysia) – Boost problem-solving, cognitive skills promotes creativity.
These unique customised gifts for children not only supported brand recall but were also highly desirable among caregivers for their educational value.
Increased Campaign Appeal: Educational gifts like the Pop It Keyboard and Chalk Drawing Book and Puzzle appealed to both children and caregivers, encouraging purchases.
Boosted Basket Size: Gift-with-purchase mechanics incentivized higher spending among shoppers in both Singapore and Malaysia.
Reinforced Brand Positioning: Premiums aligned with Enfagrow A+’s values of learning and development, strengthening consumer trust.
Seamless Regional Fulfilment: DTC World successfully coordinated the sourcing, production, and timely delivery of promotional gifts for distinct campaigns across both Singapore and Malaysia—demonstrating our ability to support marketing teams with unified execution across markets.
Design, Sourcing, Production, Logistics, Regional Fulfilment
The Enfagrow A+ campaign is a textbook example of how thoughtfully designed promotional gifts can bridge the needs of end users and buyers. At DTC World, we specialise in creating customised merchandise that isn’t just eye-catching—but strategically aligned to brand goals and target audience needs.
Whether you're looking for promotion gift ideas, educational premiums for children, or an experienced promotional merchandise agency that can handle regional fulfilment, DTC World delivers solutions that are creative, timely, and impactful.
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