To enhance brand affinity and drive consumer engagement, Colgate collaborated with DTC World, a leading promotional merchandise agency, to produce exclusive IP-licensed merchandise, tapping into the growing trend of collectible promotional gifts.
DTC World provided a seamless end-to-end solution, covering design, IP licensing, sourcing, production, and logistics. The Colgate x Milk & Mocha merchandise lineup included:
source: Colgate SG / Lazada
Milk & Mocha Bear Foldable Trolley – a practical yet adorable trolley designed as a premium redemption gift for purchases meeting the promotional criteria.
Milk & Mocha Collectible Bowls (3 unique designs) – available as on-pack gift-with-purchase (GWP) incentives when consumers buy Colgate product bundles.
source: Colgate SG Shopee / Colgate SG Lazada
These exclusive licensed character promotional gifts were strategically launched across multiple retail and e-commerce platforms like Shopee and Lazada, alongside major retail stores such as FairPrice, maximizing consumer reach.
Boosted Brand Engagement & Purchase Incentive: By leveraging Milk & Mocha’s widespread appeal, the campaign successfully drew consumer interest, making Colgate products more attractive.
Increased Sales Conversion & Basket Size: The gift-with-purchase and redemption mechanisms encouraged bulk purchases, driving higher transaction values and repeat purchases.
Strengthened Brand Recall with Collectible Merchandise: Licensed character merchandise has a strong emotional appeal, enhancing brand affinity and making promotional gifts more desirable for consumers.
Seamless Licensing Execution: DTC World handled the entire licensing process, ensuring compliance with IP guidelines, relieving the complexities of dealing with licensors.
Design, IP Licensing, Sourcing, Production, Logistics.
The Colgate x Milk & Mocha Licensed Merchandise Campaign is a testament to how brands can leverage licensed character merchandise to enhance brand visibility and consumer engagement. DTC World’s expertise in design, licensing, and production ensured a smooth execution, delivering high-quality promotional gifts that delighted consumers and drove sales.
With licensed IP promotional merchandise gaining popularity, marketers can differentiate their brand campaigns and create highly engaging promotional mechanics that resonate with consumers.
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