To celebrate the festive spirit of Chinese New Year 2025, Breeze Singapore launched a special redemption campaign featuring customised knitted crochet Mandarin Orange Bags. Designed and produced by DTC World, these eco-friendly, premium-quality bags came in two vibrant designs (yellow and orange), subtly branded with the Breeze label for seamless integration with the brand’s identity.
The two designs of the knitted crochet Mandarin Orange Bags feature vibrant yellow and orange hues, symbolizing prosperity and joy for the festive season. These bags are not only visually appealing but also highly functional, making them ideal for carrying Mandarin oranges or other items during Chinese New Year. Crafted with attention to detail and quality, they serve as a thoughtful gift that is both practical and reusable, perfectly complementing the festive campaign.
Credit: Redmart SG
The campaign encouraged shoppers to spend a minimum of $22 on Unilever homecare products—including Breeze, Persil, Seventh Generation, and Comfort—to receive a free Mandarin Orange Bag. This promotion was heavily marketed through e-commerce platforms like Redmart and Shopee, as well as supermarkets across Singapore.
Boosted sales across Breeze and other Unilever homecare brands during the CNY period.
Credit: Shopee SG
Achieved high customer engagement with many platforms reporting full redemption of gifts.
Enhanced Breeze’s brand visibility with the trendy and functional design of the bags.
Received positive online reviews highlighting the bags’ quality and practicality, reflecting positively on Breeze’s image.
Credit: Redmart SG
Design, Sourcing, Production, Logistics
This campaign underscores how customised promotional merchandise can elevate brand presence and drive sales during key festive seasons. DTC World provided end-to-end support—from design and sourcing to production and logistics, ensuring a seamless experience for the client and consumers alike.
For brands looking to maximise impact with unique and functional promotional merchandise, DTC World offers innovative and sustainable solutions tailored to your campaign needs.
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