Using Licensed Characters for Gift-with-Purchase and Promotions Premiums

Hello Kitty, Little Twin Stars, Line Friends, Tsum Tsum, Frozen characters etc, are some of the common and popular cartoon characters that are well-known to almost everyone around the globe.

Besides seeing these adorable cartoon characters on TV and movies, they have been widely produced for retail as well. Let’s take a look at how these adorable licensed characters have been adapted on marketing merchandises and gift-with-purchase promotions merchandises. 

Avengers designs tin boxes for KitKat chocolates                                       Photo credit: Foodielicious

Tsum Tsum design packaging tin box for Maxims pastry                           Photo credit: AIRFROV Blog

Gudetama design packaging tin box and paper bag for Serena Foods Love Letters        Photo credit: AIRFROV Blog

Mickey and Minnie design packaging tin boxes for KitKat

A similarity for the above licensed characters merchandises: cartoon characters have been adapted onto packaging designs, to contain the products for sale (i.e. KitKat chocolates are placed into the licensed character tin boxes for retail).

One main advantage of this, is that it reduces the need for additional gift packing: the lovely licensed characters boxes double up as a durable and attractive packaging, as well as a gift-with-purchase item.      

Below are some other promotions using licensed characters on the products. 

 Line Friends characters design Towel Set and Reusable Bags for Watsons

Unique Avengers design mugs with purchase of KitKat products

Tsum Tsum designs collectible water bottles for Kelloggs

A series of Rilakkuma designs Mugs, Sanrio characters designs Mugs and Organisers for Darlie

Gudetama design Teapot & Bowl Set for Lipton and Knorr brands

Disney Frozen II design Cooler Bag for Haagen-Dazs

Tsum Tsum design Stationery Pouch for Magnolia On-pack Promotion

The consumer appeal of these cartoon or movie characters is enormous. By using licensed characters on your merchandise and marketing gifts, it makes your brand stand out, yet remain close to everyone’s heart with the adorable designs.

Thinking of using a Licensed Character to develop marketing merchandises or gift-with-purchase promotional items? 

Contact DTC now to make an enquiry!

View DTC’s showcase of licensed character premiums:

Kit Kit Disney and Marvel Tin Box

Kit Kat Marvel Mug

Pororo Cushions

Paw Patrol, Marvel & other Licensed Characters Hand Sanitiser Sleeves

Click here to view other Blog posts!  

Photo credit for main blog image: AIRFROV Blog

Disclaimer

This blog space is where DTC shares with our readers the Marketing Premiums, Promotional Products, POSM merchandises & Advertising Campaigns that we have come across in the industry. DTC does not advocate any brands or products mentioned in the blogs.