According to a research article featured in *Journal of Service Research on “How Gifts Influence Relationships With
Service Customers and Financial Outcomes for Firms”, it has been found that “gifts
can powerfully influence important customer perception and spending”.
Giving gifts to customers will initially
incur some costs, but in the longer term, it deepens customers’ impression of
you. You will wish to be at the top of customers’ mind when they think of
certain service or product.
For Finance, Insurance and Property industries where customers usually spend a significantly larger amount of money, it is worthwhile to send gifts to them, to thank them for the business. And hopefully in return, they will come to you again for repeat purchases. After all, servicing or selling to existing customers is less of a hassle than acquiring new ones.
As a company, it is imperative to help your sales agents achieve customer satisfaction in order to clinch deals in this highly competitive world. One way is to create a Web Shop for agents to get company branded gifts for their customers, just like what Manulife has done in Vietnam (image below).
Photo credit : quatangtraotay.com.vn (Manulife online web shop in
Vietnam)
Having a web shop offering an array of readily available gifts /
premiums reduces the
chance of giving something that the customer does not want or has no need for.
Some companies may decide to produce a
single type of gift to be given to all customers. However, in the finance,
insurance and property markets, customers are at different stages in life, have
different aspirations and needs, it is challenging to have a one-size-fits-all
gift. Worse, giving them items that are irrelevant to them may put them off
instead.
With a web shop, sales agents, who have direct interaction with, and will know their customers better, will be able to select gifts which the customers will prefer and will use. When customers use the items branded with your company name, this will inadvertently boost your brand exposure as well.
“Always have an attitude of gratitude."
- James R. Nowlin
When sales agents show appreciation to
customers, customers will highly likely reciprocate with repeat or extended business.
Are you contemplating to create a web shop
to streamline gifting to customers for your company?
DTC has the information technology knowhow
on catering a centralized fulfilment online portal, to provide a one-stop
gifting portal for companies use. With our vast experience in the corporate
gift premium sector, we are also able to propose a wide range of products or
items that are suitable for your clients.
Contact DTC now to make an enquiry!
You may be
interested in reading this:
Incentivized Meeting Premiums – TheCommScope Success Story : Global Virtual Partner Conference 2020
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