If you're looking to achieve greater sales without sacrificing your brand value, a Gift with Purchase (GWP) campaign is a cost effective promotional tool. Freebies, by their very nature, are special and only available in a limited quantity or limited edition. While supplies last, they're available as a limited-time special purchase offer, offering shoppers a purchasing incentive to patronise your brand of product merchandise.
When a GWP free gift promotion is run successfully, it encourages buyers to buy more, buy now, increases repeat purchases and share their gifts with others. As a result, it's critical to organize your campaign in a methodical manner and take into account all of the details.
Here are a few key factors to keep in mind:
It’s a gift, not just a giveaway!
To begin, it's critical to recognize the distinction between a giveaway and a GWP (gift with purchase). The gift's purpose is to raise the perceived worth of products and to encourage customers to make a purchase. This means that the quality of the present should be proportional to the amount of money that the consumer is spending.
Choosing the right gift is important for your brand.
Take into account how well your brand and the main product being promoted fit together before making any decisions about the gift with purchase free item. Your audience should be enthralled by the gift product, able to feel that they are deriving extra value from it. The most important thing to remember is to provide your customers with what they really desire.
Promotion is important!
Any kind of promotion requires marketing. A gift-with-purchase promotion is often performed without a well-thought-out marketing strategy in place. It's not enough to simply provide the promotion. Other sorts of advertising and marketing are necessary to assist your campaign to increase brand awareness. This will speed up sales and strengthen client loyalty, reaping long-term benefits.
Here are some GWP campaigns from Malaysia this April 2022:
The appearance of these storage containers is guaranteed to grab the attention of any shopper who happens to be in the market at the moment. There is no doubt that many individuals would be happy to acquire a useful promotional item with their purchase like these GWP from Captain Oats, Carnation, and F & N Milk.
If you need a custom GWP that can be used in workplaces and sports stadiums alike, there can’t be a better gift item like cooler bags from Emborg. Everyone will love to have a cooler bag to keep their snacks and drinks fresh and at the desired temperature wherever they are.
These notebooks from KitKat make great customer GWPs, especially when paired with a personalized promotional keychain. As a result, customers are more likely to purchase because they would receive more than they expected.
You want your gifts to be useful to your customers when it comes to gift with purchase marketing. Personal items and kitchenware make excellent freebies because they are used on a regular basis. KitKat's free storage jars are a wonderful example.
Products whose colors shift in response to temperature variations are known as "color-changing products." For its "magical" powers, it has become immensely popular with customers. This is why brands should consider using color-changing cups for their GWPs in their next promotional approach like what Kellogg's did for their GWP for April in Malaysia.
You can make a nutritious smoothie in less than a minute anywhere! Customers will be happy to acquire this portable blender. It can be used both at home and at work. Those who lead an active lifestyle and love a refreshing juice drink while on the go will find this gadget ideal. Shaker Bottles are another gift idea that marketers can consider into giving as well.
Plates are common things for serving utensils for meals, snacks, and drinks. A positive brand association and top-of-mind brand awareness are fostered by the personalized nordic plates from Unilever.
It makes sense to launch a gift-with-purchase promotion when it would be most beneficial for you to maintain a competitive edge. For smaller brands, this may be during the busiest seasons as a strategy of compete with bigger names. For businesses that already do well during busy seasons, executing a campaign during slower months can generate an incentive to buy.
Along with getting the timing of your campaign correct, the frequency is equally as crucial. Frequency sets expectations. If you give the same deal at the same time each year, it becomes predictable and may lose effect among consumers in terms of its urgency and exclusivity. Customers may begin associating the brand or product with obtaining something free with their purchase, and refrain from purchasing until the campaign is underway. This is conditional loyalty, which doesn’t assist develop your brand or earnings.
With years of experience, the DTC World team has become an expert in finding, designing, and producing successful marketing presents. These include high-end corporate handouts, business gifts with logos, and seasonal promotional gifts.
We will assist you in developing and producing effective branded GWP promotional gifts that are tailored to your company's needs. Maintaining our commitment to offering high-quality and effective promotional products to our clients is a top priority for us. Get in touch with us right away!
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