An increasing number of people have been cooking and baking at homes, spicing up the demand for essential basic baking ingredients and cooking condiments. How to make your brand stand out among so many brands of similar items (and at competitive prices too!)?
Let’s take a look at three
past on-pack promotions that our team has come across in supermarkets.
For the Dark Soy Sauce promotion
(pictured above), purchase of 2 bottles of Woh Hup Superior Dark Soy Sauce would
be given a free tabletop bottle for the sauce.
The Kikkoman Soy Sauce on-pack promotion (shown below), there was a free sauce dispenser with the purchase of the product too.
The ARM & HAMMER Baking
Soda promotion: get a free large capacity storage container with purchase of 2
value size products.
A few common similarities
among these 3 different marketing promotions:
Compatibility of the free gifts
with the selling products
All the free gifts: sauce
dispensers and containers, are items that can be used to store & contain
the selling products. In a way, customers receive something useful, and can be
used with the products, when they make the purchases.
For the free sauce bottle
& dispenser, it is a thoughtful free gift and useful in the kitchen. Smaller
in size, won’t take up much space around the cooking area. Whereas for the free
large storage container, it helps to keep things tidy in the cabinets.
Usability of the free
gifts
These free gifts are all reusable,
thus the likelihood of being thrown away is low. Even if they are not used to store
the initial purchased brand of products, the brand names and logos of the
products are still there! This brings us to the next important point.
Printing of Brand Names
& Logos on free gifts
Despite being free gifts, it is important to brand the free gifts too. Reason being, when customers reuse them for other products, your brand name will still be on the gifts! This is prolonged marketing and advertising for your brand, constantly reminding customers of your brand. =))
Bundle up on-pack
promotions with value pack products
To ensure that your
promotion has higher returns (ROI), it is ideal to package it such that a
customer gets to buy more than one quantity of the product. This will not only increase
the sales numbers; the bigger package will also give the impression that
customers are getting a good deal.
Looking
to explore cost-effective free gifts to embark on on-pack promotions? Contact
DTC to find out more!
