Gifts with purchase promotional campaigns can drive more sales and add value to your brand. After all, who doesn’t love receiving free gifts?
Let’s take a look at what are the trending gift-with-purchase promotions for this month.
Edelweiss Beer - free Edelweiss Bluetooth Speaker & Edelweiss Tote Bag
Image credit: Drinkies
It always creates a lasting impression when your branding is printed on merchandise, just like the above Edelweiss Speaker and Edelweiss Tote Bag. One look and everyone can see the branding and relate to the Edelweiss beer products. In addition, given the refreshing Edelweiss design, one will really give this promotion a second look. Functional free gifts of speakers and tote bags that come with purchases of Edelweiss beer on Drinkies.
Read more about Tote Bags.
Kellogg’s Cereal - free Kellogg’s 3-in-1 Stackable Container
Image credit: Kelloggs Malaysia
Cereals have always been portrayed as yummy and healthy food, especially as breakfast and snack options for both adults and children. To differentiate from other cereal brands, Kellogg’s would have a gift with purchase promotions. In this promotion, consumers get to receive free stackable containers available in 4 colours and designs.
Nestle Nutren - free Jute Bag
Image credit: Big Pharmacy Malaysia
The above range of Nestle Nutren products is targeted at adults, thus the free giveaway of Jute Bags with purchases made. Jute Bags is increasing in popularity due to its eco aspects, and durability.
Learn more about Jute.
Milo - free Milo Jar
Image credit:Shopee
A seemingly simple Milo jar as a free gift with purchases of Milo products. What we like about the jar is that its lid is customised to the Milo green colour, enabling instant brand recognition to the Milo brand. It's the smallest of details that can create the biggest impact.
Abbott Ensure Gold - free Sports Towel
Image credit: Shopee
Abbott has several brands of milk products under its company, and they are all having free gifts with purchases promotions during this period to attract customers. Ensure Gold milk is giving away free sports towels for its promotion.
PediaSure - free Ankou Air-tight Container Set & free Kids Tent
Image credit: Shopee
PediaSure milk, being targeted at kids and children, is giving away kids' tents that children can play in. The idea of the kids tent encourages kids to be active as well.
Similac Gain Plus - free Nukied Puzzle Maza Track & Mieredu Dartboard Game
Image credit: Shopee
Similac formula milk, consumed by toddlers, is giving away toys as freebies. Both the Maza Track and Dartboard games can train a child’s coordination skills, thus deemed as thoughtful and useful gifts here.
Colgate Toothpaste - free Luminarc Rondo Set, Silicon Emoji Ice Tray & Eco Foldable Bag
Image credit: Lazada
Colgate is giving out a variety of free gifts to boost its sales. Customers can expect to receive functional Luminarc storage containers, adorable silicon emoji ice tray and colourful eco foldable bag. Having more than one free gift option further stirs interest in the promotions.
Sunsilk - free Hello Kitty Smoothies Tumbler
Image credit: Shopee
Attractive packaging that catches attention. Sunsilk on-pack promotion, with Hello Kitty Tumbler as the free gift. On-pack promotions, where the free gifts are packed together with the products on sale, have benefits such as consumers can purchase it off shelves conveniently. There is no need to have a separate counter or manpower to oversee the gift redemption process.
However, care needs to be taken to ensure that appropriate packaging is used to bundle the product and free gift together. Not forgetting the packaging has to be eye-catching and appealing so as to grab consumers’ interest.
Samsonite - free Travel Neck Pillow
Image credit: Lazada
Samsonite, a brand well known for its luggages and suitcases, has a gift with purchase promotion where spending a minimum of RM800 on its bags will be able to receive a premium comfy Samsonite travel neck pillow. Even though we are unable to travel overseas now, travelling within the country is still possible. Neck pillows may come in handy during outdoors or on driving trips. When being used outdoors. The design printing on the travel neck pillows will remind people of the Samsonite brand, providing “free advertising” too.
Nestle Omega Plus - free Heart Shaped Mug
Image credit: Shopee
This Omega heart-shaped mug is a promotional marketing gift that is easily identifiable with the Omega brand and product! From the prominent red colour to the Omega logo, and of course, the heart shaped handle of the mug is definitely a plus point of this gift. This is an illustration of how we can play around with the structure and designs of the common items such as cups and mugs, such that your gift is the outstanding one.
Free gifts with purchases are marketing tactics used by brand owners to advertise their products, and to boost sales. However, being free doesn’t necessarily mean that consumers will want it. Consumers are discerning too. If the free gift is something that they have no use for, or not of acceptable quality, they would not want the free gift, and this will likely have a negative impact on the brand name as well.
How to ensure that your gift with purchase promotional campaign is a success, and your free gift is in the spotlight for the right reason?
Contact DTC today to find out more!
Click here to view DTC Projects Showcase.
Read other Blog posts.
