What is a Gift with Purchase (GWP) and how does it work?
Entice consumers by offering them a free gift when they make a purchase from your company using a gift with purchase (GWP) strategy, which has become increasingly popular with brand marketers. As a result, the gifts are frequently of equal or more value than the goods in order to raise the brand's value.
When you provide your consumer a gift with their purchase, you are attempting to add value to their experience. Other promotions, such as discounts, reduce the perceived value of your brand, whereas a gift increases the perceived value of your brand. There is no major reduction in your profit margins, as may occur if you offered a significant discount or provided shipping options.
Ang Pows are great GWP especially for the holidays. A lot of brands have come up with limited edition Ang Pows as a GWP marketing strategy in purchase promotion.
One aspect of GWPs is that the things should provide enough value that consumers will be more motivated to spend more money as a result of the item. To achieve the best results, make sure that your gift is a good match for your company's brand image and is something that your customers already want or are interested in receiving.
For example, Merries offers a free limited edition Ang Pows. One way you can shake it up with your brand is by giving away limited edition pouches with your brand name and logo.
What can be accomplished through advertising is demonstrated once again by the use of a wonderful GWP product such as branded Tote Bags. A variety of materials and colors can be used to create it, depending on the individual requirements of each customer.
During the summer and fall seasons, these bags provide abundant advertising space on which to print a logo, and they might be given away as a bonus gift with a purchase. Branding on the bags also increase brand awareness and brand exposure.
An example of this is the Chupa Chups GWP Tote Bag, basically, every time a consumer reaches a minimum spend they would receive a free tote bag.
CNY festive promotion is one of the must-have seasonal mall promotions. Shopping malls are offering various gift-with-purchase promotions or redemption gifts for shoppers who meet individual mall's minimum spending requirements.
With more and more consumers using to e-wallet nowadays, another way to carry out the redemption programme is by issuing purchase or bonus points in the shopping mall app, so that shoppers can select and redeem gift of their choice conveniently. This will also ease the queue at customer service counters.
Carlsberg offered a free Tiffin Carrier when their consumers purchase 1 carton of any Carlsberg products. This is also an illustration of using a useful gift in gwp promotions to attract shoppers.
Consumers see more excellent value in the purchase, and as a result, they are more inclined to complete the transaction. The perception of "value for money" increases when individuals know that they would be receiving an extra item at the same price as the original one they purchased.
As a result, when we are all seeking to make sound economic decisions, this can result in a considerable increase in purchasing power. An example of this is KitKat free multipurpose storage box. Your brand too can give away these types of gifts with your brand logo and colors, and you can give away a foldable storage box in one of your marketing campaigns’ GWP.
Customers enjoy receiving freebies in addition to making recurring purchases. A valuable gift-with-purchase demonstrates to the customer that you are interested in their business. It is because you want them to have the finest possible experience with your goods that you are providing them with the gift. For example, Vico is giving away a bag sealing clip for every purchase. This is something that consumers would need and want at the same time.
When you provide something of value to your clients, they are more likely to respond with further business from you. For example, the Maggi Free Fork and Spoon set for a minimum purchase. Their consumers would want to redeem that because it is useful for the product that they are purchasing.
The objective is not merely to send out free items to as many individuals as possible. You wish to leverage the gift-with-purchase as a marketing and conversion strategy to enhance sales and conversions. This means that you must examine what types of supplementary products your target audience will genuinely want and use. An example is Kimberly-Clark who is giving away free ceramic containers for a minimum purchase of their goods.
With businesses handing away red packets in the run-up to Chinese New Year, the goal is to be selected to carry good fortune, so that your brand is directly placed in the hands of one consumer, who then passes it on to another. Carlsberg, for example, partnered with Amazin’ graze and gave away limited edition red packets for a minimum purchase.
It has been revealed that promotional pillows are some of the most useful and endearing custom branded things that we have come across in the marketplace so far. Their ability to provide considerable potential for customization and brand innovation is something we value. In addition, because promotional pillows are brand and logo friendly, any brand can easily and affordably put their branding into these items with little effort. An example is Nestle’s free foldable pillow with purchase of any two of their products.
What are the benefits of using GWP promotion for businesses?
Several businesses have recognized the potential for brand recognition and revenue growth that can be gained via the use of promotional items. Consequently, promotional gifts may be given away in order to entice customers to come back again and again. Customers who receive promotional gifts will be more informed about their purchase and will be more likely to recommend the product to others.
If you want to encourage clients to purchase your products, you can use a limited-time offer like the GWP campaign. In today's world, GWP promotions are reasonably straightforward for you as a business owner, manager or marketers to implement because they can be promoted on social media sites such as Facebook, Twitter, and other similar platforms.
Gwp deals are highly sought after by a large number of businesses because they have been proved to significantly increase sales and convert more prospects into customers for the company that is making the offering.
Here at DTC World,
We can offer you GWP ideas for your upcoming promotional campaigns. DTC World has over 10 years of experience in conceptualizing, developing, and producing premiums and gift items for our clients’ marketing campaigns worldwide.
Feel free to visit our website to know more about our products and services.
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