Attract more Customers today using High-Value Gifts

06/05/2021

Many of us are probably familiar with on-pack and in-pack promotions, where the gifts are packaged together with the selling products. These gifts (e.g., foldable bags, water bottles, utensils, pouches) are usually more compact, lower in costs. Advantages are that consumers are able to instantly see what they are receiving, and they can take home the gifts conveniently.


Various types of on-pack and in-pack promotions we see in the markets:





In order to attract customers, marketers are also giving away High Value Premiums for their marketing promotions. This type of high-value gift promotions entices consumers to make purchases by offering gifts that are relatively pricier, and of higher perceived value, and of course, requires customers to spend more.


An example of high value premium promotion below, where customers are encouraged to buy across several brands under Nestle:

High Value Premium Redemption promotion for Nestle brands products

Image credit: https://blu.com.sg/events/events/nestlecny2021


For higher value premium promotions, Gift Redemption has become a popular marketing concept for these promotional campaigns in recent years.


How Premium / Gift Redemption works?

1) Consumers are informed via the promotional campaigns on the amount of purchase required in order to redeem the higher value gifts

2) After purchase, consumers submit the proof of purchase for redemption

3) Collection or Delivery of redemption gifts to consumers.


The Heineken Party Kit redemption promotion below is one of such promotions.


 Exclusive Heineken Party Kit for a minimum purchase of Heineken beer products

Image credit: www2.heineken.com/sg/homepartypack2020


Benefits of Premium / Gift Redemption promotions:

·       There is no restriction on the size of gifts. No packaging worries!

o   You can giveaway larger and higher value gifts such as Luggage Trolleys, just like the Mamonde luggage below.



Image Credit : A luggage branded for Mamonde Malaysia, project of DTC Malaysia


·       Able to have unique and more variety of gifts for customers to select from!

Great Variety of redemption gifts available to attract consumers                                                          Image credit: www.noelgifts.com/rewards-redemption 


·       And it is an Effective way for marketers to differentiate their brands from others.


However, it is challenging to get trade channels such as supermarkets to help with redemption process due to limited warehouse space and resources at the outlets.

 

Many brands’ marketers may also be clouded by some considerations:

·     What if the high-value gift gets damaged at the retail / trade outlets? Whose liability will it be?

·   Do I have to allocate a manpower at every retail outlet to manage this promotion? It is not cost-effective at all.  


 Solution: Gift Redemption Portal


By harnessing and embracing technology, DTC has streamlined the promotion redemption process by building a Gift Redemption Portal.


One of our projects is the Heineken Cabin Trolley redemption promotion above. With an integrated one-stop DTC redemption portal, customers are able to redeem the exclusive Heineken trolleys conveniently, yet relieving the marketers of the need to coordinate any logistics or administrative chores at all.


This enhanced digital infrastructure makes the redemption process for the Heineken marketing campaign hassle-free, resulting in higher take-up rates. Thus, a successful promotional campaign. 


An effective marketing campaign not only boosts the sales and exposure of a brand, but also creates a seamless and rewarding purchase experience for our increasingly sophisticated customers. Thus, getting a right partner to help with the execution of online redemption promotion is very important. 

 

Marketers out there, there is no need to rack your brains over how to plan a high-value premium promotion for your brands. Need ideas for premiums that will drive sales, and are attractive enough such that consumers are willing to do redemptions for them?

 

Contact DTC today, and leave the task of coming up with high value redemption gift ideas to us! 



You may be interested in reading: 

DTC World Corporation, APAC's premier Promotional Merchandise Marketing Agency with Global Fulfilment Capabilities


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